When selling or merging a business, goodwill is referred to the intangible assets that represent the excess purchase price over the fair market value acquired during the purchase of an organization.

Why is goodwill accounting important?

From the seller’s perspective, a large goodwill value means the buyer saw a lot of excess intangible value in the business. From the buyer’s standpoint though, a large goodwill value could be a warning sign to investors.

However, where it really starts to matters is when you have a goodwill impairment—the difference between the fair value and carrying value of your company. An impairment is an indication that a company has significantly, and permanently, reduced its projections for an acquisition—which is not something investors should take lightly. A goodwill impairment is a key indicator that a significant negative event for the future of a company’s business has taken place.

Find out how recording goodwill impairment has gotten easier with recent accounting standards updates.

How is goodwill accounting different from other intangibles?

While goodwill and intangible assets are sometimes used interchangeably, there are significant differences between the two in accounting.

Intangible assets are those that are non-physical, but identifiable. Investors can think of a company’s proprietary technology (such as computer software), copyrights, patents, licensing agreements and website domain names. These aren’t things that one can touch, exactly, but it is possible to estimate their value to the enterprise. Intangible assets can be bought and sold independently of the business itself.

Goodwill, on the other hand, is more of a miscellaneous category for intangible assets that are harder to determine individually or measured directly. Customer loyalty, brand equity, name and brand recognition, and company reputation are all examples of things that make a company worth more than its book value, or quantifiable assets, and count as goodwill.

Often, a company’s record of research and development, innovation, and the experience of its management team are often included too. Goodwill cannot exist independently of the business, nor can it be sold, purchased or transferred separately. It is tied to the business indefinitely, unlike most of the other intangible assets like licenses, patents, etc. which can be sold and purchased separately.

What is the concept of negative goodwill?

Most of the time, a company will be purchased for more than the value of its net tangible assets, and the difference is attributed to goodwill. When the price paid is less than the actual value of the company’s net tangible assets, negative goodwill results. This rarely occurs, and it is typically a sign of a distressed sale in an environment of economic upheaval or sudden industry disruption.

One example is the takeover of the holding company of Bank of Scotland by Lloyds TSB in 2009 for far less than the value of net assets. It produced negative goodwill in the amount of approximately GBP 11 billion that was added to Lloyd’s capital base and to its net income that year. On paper, this made Lloyd’s look much stronger than the reality at the time.

What is the benefit of having a goodwill accounting expert?

Goodwill only shows up on a balance sheet when two companies complete a merger or acquisition. Experts in this area have an emphasis on calculating goodwill, the amortization of intangibles, and the measurement associated with goodwill impairment. They are also critical to the preparation of company financial statement presentations.

At Paro, we leverage our proprietary AI technology to build flexible, focused teams of remote experts that help companies solve finance problems and drive growth. We quickly identify experts across the U.S. with the right mix of skills, credentials, and experience to achieve each company’s specific goals. Complete our form to request a consultation and get one step closer to gaining the support you need to assess how you manage goodwill.